Making cyber security make sense

Carly is a Digital Strategist at LeftBrain working with the growth team, sitting at the intersection of business strategy, user experience, digital design, and marketing. Before joining, she spent years at digital design consultancies helping large organisations through digital transformation and optimising user experience. Her role at LeftBrain is about communicating who the company is and, more importantly, how it actually helps clients — moving the conversation away from the stock-image stereotype of padlocks and server rooms towards cyber security as something built into the fundamentals of a growing business. A big part of that is translating client pain points into content — on the website, blog, and social media — that helps people understand what they need to do and guides them through it, rather than leaving them stuck not knowing where to start.

• BA Digital Media Design
• Digital Strategist
• Communications & UX expert